157 Engaging Communities: Government Schemes Awareness through Kala Pathak in Maharashtra and MP

May 2024: Bosco Gramin Vikas Kendra (BGVK) organized a Health Awareness Programme through "Kala Pathak" in Ahmednagar and Satara in Maharashtra and Madhya Pradesh covering over 29 villages. A total of 3263 beneficiaries actively participated in these health awareness programs, conducted under the Rural Health & Nutrition Project, supported by the Cummins India Foundation.

Utilizing street plays or "Kala Pathaks" and magic shows as mediums for health awareness proves to be an effective and engaging communication strategy. The incorporation of street plays and cultural troupes to disseminate information about health and related schemes harnesses the power of art, culture, and community involvement to effectively convey crucial information, making it more accessible and fostering positive change within communities.

The program commenced with a welcome note from Mr. Vilas Alhat (Staff - BGVK), where he provided insights into the 'Health & Nutrition' Project and its activities. Subsequently, the Kala Pathak team addressed various topics, including ICDS Schemes, Mid-day Meal, Poshan Saptah, Vaccination, Janani Suraksha Yojana, nutritious food, and more through their folk art.

In addition to the street plays, the program featured interactive sessions and magic shows that captivated the audience and reinforced the health messages. These sessions allowed participants to ask questions and engage directly with health professionals, further enhancing their understanding and retention of the information presented.

All participants expressed sincere appreciation for this initiative, emphasizing its value in disseminating essential information and promoting community well-being. Feedback highlighted the innovative approach of using cultural performances to communicate vital health messages and the positive impact it had on raising awareness and encouraging healthy practices within the community.